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Case Study: A well-ranked listing lost all keyword positions due to a wrong flat-file upload, the keyword positions were not recovering for more than 60 days while testing almost everything.
ย The last resort was to run a 7-day lighting deal while targetting the main keywords with aggressive PPC campaigns, guess what, all of the keywords ranked on the 10th day of the deal. Tips: No one can deny the fact that “The better the conversion is the better the ranking will be” Always run lighting deals and 7-day deals for visibility and better conversions, this will ultimately help you to get rank for all targeting keywords (sponsored keywords) as well as their relevant keywords ( without sponsoring them).ย
Happy Selling!
Case Study: PPC AUTO Campaign PPC ACOS DECREASED FROM 77% TO 35% WITH THE INCREASE OF IMPRESSIONS AND SALES BY 10X TIMES. Situation:ย
-It was an Auto campaign. -The backend search term was not optimized. -Mostly super relevant keywords and main keyword were in negative exact. -The campaign was frequently getting out of budget. -Loose match and compliment were getting most of the budget but the conversion was none. Strategy: -Did keyword research and Proper optimized Backed search term. -Downloaded search term report & Bulk file of 30 days and did proper PPC Audit. -Added Irrelevant keywords & ASINs and main keywords of irrelevant ASINs in negative exact. -Removed Super relevant, semi-relevant, and main keywords from negative exact. -Increased the campaign budget.ย
-Paused loose match & compliment and Increased bid of cloose match & substitute with slightly increased in TOS not too much.
I know people think itโs a flashy to sale on Amazon but the reality is different.
You need to be very patient if you want to sell on Amazon. You can never expect overnight results from Amazon Business or from Service Provider, Selling on Amazon is a journey not a race. We launched this product on August 2021 and Spend alot of Budget in Marketing. The client is a Chinese Manufacturer thatโs why our prices are very competitive in the market. PPC is not a fixed formula for all, you need to do proper research and work on pre requisite (Prices, Listing Quality, and so on) before making a PPC campaign structure. Many people think applying same strategies on every product will work and will give you the success but itโs not true. PPC is all about test and try, One strategy can work on a product and same can be failed on another product. In my opinion, It’s all about the right strategy with the right data collection can win a great results. Always try to find a gap in the niche and work on it to be successful in PPC. Running a campaign is not difficult but optimizing it properly is a real success.
Profit Margin: 38% Niche and Category:
Highly Competitive Before I join: PPC Orders: 55% Organic Orders: 45% TACOS: 19.6% After I join: PPC Orders: 28% Organic Orders: 72% TACOS: 8.52%
First I analyze the complete listing quality and PPC Campaigns then made a complete report. ๐๐๐๐ฉ ๐ข๐๐จ๐ฉ๐๐ ๐๐จ ๐ ๐๐ค๐ช๐ฃ๐?
1-ย ย ย ย ย CTR was very bad due to incorrect Bid placements 2-ย ย ย ย ย No uniqueness in images which wasnโt highlight our product quality and features 3-ย ย ย ย ย Low conversion rate and Unit Session percentage was very bad 4-ย ย ย ย ย Added Highly relevant keyword on campaigns but mistakenly it wasnโt added on product listing 5-ย ย ย ย ย CPC was high and PPC Campaigns was not optimized especially research campaigns like Auto and Broad 6-ย ย ย ย ย No Sponsored Display & Sponsored Brands Campaigns were delivering 7-ย ย ย ย ย No Amazon Choice Badge and Best Seller Badge 8-ย ย ย ย ย Not Rank on many relevant keywords ๐๐ณ๐๐ฒ๐ฟ ๐๐ต๐ฒ ๐ฑ๐ฒ๐ฒ๐ฝ ๐ฎ๐ป๐ฎ๐น๐๐๐ถ๐, ๐ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ ๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐ผ๐ป ๐ถ๐.
ย
1- Did proper keyword research.
2- Convinced client to reduce their product price slightly and onboard good copywriter, photographer, video editor, and graphic designer to improve listing quality before I started working PPC Campaigns. 3- Proper restructured the existing PPC Campaigns. 4- Created New PPC Campaigns and optimized the existing campaigns and did migration of Keywords and ASINs. 5- Few other techniques and strategies applied and tested. PPC Optimization is still in process, and PPC Order% is going down with time. TACOS is also improving because the ratio of our organic orders is also increasing because we are organically on the top spot of many keywords now.ย
๐๐ข๐ญ๐ฎ๐๐ญ๐ข๐จ๐ง: Our overall Amazon FBA account was performing well, but we knew there was untapped potential. We decided to create a Sponsored Product Product targeting campaign to take things to the next level.
Amazing Results Unveiled: Initially, we encountered a high ACOS (Advertising Cost of Sales). Upon investigation, we discovered that our product was appearing in multiple positions across the platform, diluting our impact.
๐๐ก๐ ๐๐๐ฆ๐-๐๐ก๐๐ง๐ ๐ข๐ง๐ ๐๐๐ฏ๐๐ฅ๐๐ญ๐ข๐จ๐ง: To achieve focused visibility and drive profitable sales, we strategically shifted our focus to Competitors’ Product Display Pages. Cost-Efficiency Unleashed: By diverting our efforts away from Top of the Search and Rest of the Search placements, we prevented wasteful ad spend. Sellers often overlook the placement options on Sponsored Product Auto campaigns, assuming their ads will solely appear on competitors’ Product Display Pages. The Hidden Pitfall: However, if your bids are high enough, your ads can end up on unwanted placements, resulting in ineffective spending. We were determined to optimize our ad performance and generate substantial returns. The Winning Strategy: We implemented a two-fold approach. First, we set low base bids, and second, we utilized high placement modifiers exclusively on Product Display Pages. By leveraging the Bid Down Only option, we successfully directed the algorithm to predominantly display our ads on the desired pages.
๐๐ก๐ ๐๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง: The outcomes surpassed our expectations! With just a modest spend of $218, we secured a remarkable 88 orders. Our gross margin soared above 45%, positioning us as the market leader in our niche.
Embrace the Possibilities: Picture the extraordinary growth potential for your own Amazon FBA business!
Take Action Now: Don’t miss out on this data-backed success strategy. Realign your Product Targeting Campaigns toward Competitors’ Product Display Pages, leveraging low base bids and high placement modifiers. Watch your profits surge as you dominate your niche!
